Bioracer presents The Pursuit of Speed

Bioracer Pop-up Store

Bioracer Pop-up Store



Leuven is the new Valhalla for every cycling enthusiast. From September 23 to 26, Flanders welcomes the UCI Road World Championships, where riders from around the world compete for eleven world titles. Leuven will serve as the backdrop for the finish line of five road races. Bioracer also headed to the Flemish-Brabant capital. Until the end of October, the Bioracer Pop-up Store at Bondgenotenlaan 121 is the place to be for everyone who loves cycling.

Special editions of Museeuw, Boonen and Gilbert



It has been since 2002 in Zolder that the World Championships settled in Belgium. Until now, for the 100th anniversary of the event. Belgian Cycling managed to win 26 editions to date and is thus the leader in the standings. But does anyone in Leuven succeed our last Belgian world champion Philippe Gilbert?

To honor our latest Belgian World Champions, Bioracer offers three special edition cycling shirts for sale. Reissues of the jerseys with which Museeuw (1996), Boonen (2005) and Gilbert (2012) won at Lugano, Madrid and Valkenburg, respectively. People interested can buy them in the Bioracer Pop-up Store or order them from the webshop.

The offerings in the pop-up go much wider than just the special edition cycling shirts. Fans can go there for example for cycling shirts of Belgian Cycling (Belgium), KNWU (Netherlands) and Bund Deutscher Radfahrer (Germany). Also casual T-shirts from Belgian Cycling, the summer collection and latest speedwear technology from Bioracer are available in the pop-up. You can visit the store every day from 10 a.m. to 6 p.m., except Mondays and Sundays. On Thursdays, the Bioracer Pop-up Store will be open until 9 p.m.

Social rides in and around Leuven



If you like to ride your bike, the pop-up store is also the right place to go. Until September 18, Bioracer will organize social rides on Thursday evenings and Saturday mornings. The rides will take participants on this year's World Championships track for free. The bar in the pop-up makes an ideal stop on Saturday and a good ending point on Thursday. You can register through the Los Jamberes event website.

Related stories

Graphene technology: cooling innovation 365 days a year

For the first time, our Graphene technology will be integrated into our three national jerseys. This technology will support our Belgian, Dutch and German athletes in their road to Olympic silverware. Thanks to its gradual race cooling, effect our Graphene Jerseys are the perfect summer gear for every cyclist.

Read more
Welcome to the world of Graphene technology

Over all these years, we developed and created speedwear able to conquer the most severe circumstances because there is nothing more demanding than our unpredictable Belgian conditions: pouring rain, dense fog, and strong crosswinds.

Read more
Made in Belgium, won by China

In Tokyo, the Chinese track cyclists dominated the women’s team sprint with a world record and a gold medal. Bioracer speedwear made them faster than ever.

Read more
Proud speedwear partner from here to Tokyo

In Tokyo, the athletes faced extremely hot and humid weather conditions. Bioracer developed cooling race apparel featuring GrapheneTechnology so they could keep a cool head - and body.

Read more
The road to the Olympic time trial

During the Olympic time trial in Tokyo, Annemiek van Vleuten, Tom Dumoulin and Anna van der Breggen wrote cycling history. With Katana, Bioracer's brand new time trial suit, they had a leg up on their opponents

Read more
Katana: Anna van der Breggen’s secret weapon

31:15,12. This finish time brought Anna van der Breggen a bronze medal in Tokyo. Her secret weapon for the Olympic time trial? Bioracer’s Speedmaster 3.0 Katana Skinsuit. According to wind tunnel data, this made her faster and gave her the winning advantage over her pursuer Grace Brown.

Read more
INEOS Grenadiers in Bioracer speedwear from 2022

Starting in 2022, Bioracer and Team INEOS Grenadiers are joining forces. Bioracer finds in the INEOS Grenadiers the perfect ambassadors to become an international 'love brand'. In the international professional peloton, the team is 365 days a year in the spotlights.

Read more
UCI Road World Championships Flanders 2021

This year's UCI Road World Championships took place in Bioracer's homeland. Flanders was the scene of the battle for the U19, U23 and elite rainbow jersey. First up, the time trialists made their way through the cycling-crazy Flemish people. Between Knokke-Heist and Bruges, the Bioracer athletes grabbed ten time trial medals. A reward for the long days in the wind tunnel looking for those marginal gains. #wemakeyoufaster. The exciting road races in and around Leuven resulted in another four medals for Bioracer.

Read more